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Asteco Challenge : Asteco, after having invested in a CRM solution, wanted confirmation that its implementation was on track to deliver the anticipated optimised business benefits and return on investment (ROI) True's involvement : One of the main benefits of True's proprietary CRM audit process, which was developed over many years of international CRM experience, is that it maps where the organisation is currently in terms of its CRM capability versus its future vision. The gaps are identified and prioritised in order to accelerate the business benefits of implementing the CRM solution and its ROI. The programme involved working closely and in complete co-operation with the Asteco team from the administrators up to the senior management. Both workshops and one-on-one sessions were used to validate internal CRM understanding and its impact on business/customer processes. The ability to track a prospect from first enquiry to final outcome and record communication interactions was a key priority. Outcome : The final report confirmed that Asteco were on the way to adopting a customer centric culture, supported by the CRM software and highlighted several key areas for attention that would improve business performance and ROI. This would provide real bottom line gains, as well as improving everyday working practices. "Following the delivery of the final report by True we had the answers to these questions and were able to see clearly the road ahead and the prioritised activities we needed to undertake in the future." Jerry Oates Talk to us to optimize your existing CRM process. If you only are about to begin, even better - we can help you get on the right track right away!!
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