Marketing is the heart of any business. Its main roles are to generate demand, secure customer revenue streams, build brand equity and increase shareholder value.
These facets are the ones that differentiate great companies from the rest.
Brand, equity, shareholder value are all dependent on superior marketing performance.
As the leading marketing consultancy in the MENA region in terms of vision and capability, True IM detected the new trends in marketing accountability and has located global, leading practitioners and partnered with them to offer you a wide range of tools, processes and metrics on which to build your own 6 Sigma for marketing platform.
If your business performance ranks you as a regional leader, you need to talk to us to find out how we can transform you into matching performance with global leaders.
The key areas are:
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Marketing Management (best practice processes) |
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Marketing Accountability (metrics) including leading business indicators and line of sight dashboards to be able to anticipate future sales performance |
We will build up our online document downloads to provide high quality, free information to help you understand the issues and what you need to do to compete at the highest levels of marketing best practice. Please keep checking back regularly for new content.
We are proud to represent or have relationships with the following:
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EMM Group
EMM Group was established by a group of seasoned marketing executives who previously led Emmperative, the company founded by P&G and Accenture that pioneered the enterprise marketing management concept. They literally have written the book on the new marketing paradigm. For the past 3 years they have worked with the US Association of National Advertisers (ANA) the largest trade body of its kind in the world, representing the major advertisers such as P&G, GM etc. ANA convened a marketing accountability task force. The purpose of the task force was twofold: (1) to review current best practices used by ANA member companies to improve their marketing accountability; and (2) to provide a practical catalogue of accountability metrics used by industry practitioners from which marketers may choose those appropriate to their unique situation. |
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Integration-IMC
Integration®, founded in 1994, is an international consultancy firm dedicated to developing tools and processes to measure and improve the effectiveness and the cost efficiency of Marketing Communications (Marcom).
Its core product is the Market ContactAudit™
Integration-IMC’s core belief is that good strategy starts with good numbers
MCA™ provides measures that are:
Comprehensive:
including all possible contacts.
Actionable:
something the brand can act upon.
Integrated:
capturing the whole Brand Experience (Content, Contacts & Context)
Affordable and on-going:
cost of MCA™ is a tiny fraction of marcom investments.
More than 12,000 brands have been audited among 250,000 consumers across 270 categories, 70 markets and 25 languages |
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QCI
QCI are Customer Management experts specialising in the development of programmes that build business health by optimizing the Customer Experience
They conceive, plan, develop, manage, drive and/or repair Customer Management Programmes.
These programmes ensure that clients achieve optimum processes, practices, information, technology and competencies to deliver a customer experience which is matched to the value, nature and needs of different customers. Thus maximizing the return from all investment in the their programme and from ongoing customer-related activity.
CMAT™ (or Customer Management Assessment Tool) Assessments bring together a range of tools and methodologies that provide a detailed, objective, benchmarked assessment of an organisation's capability to effectively manage its customers.
CMAT™ is becoming recognised globally as the standard for assessing the policies, practices, people, processes and technology that an organisation has in place to deliver Customer Management goals. CMAT™ services transcend many of the fashionable concepts in Customer Management, providing evidence-based assessments and recommendations grounded in best practices from around the world. |
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Copernicus Marketing
Copernicus - Marketing Consulting Their consulting services are highly regarded and renowned and have changed brand trajectories, career paths, sometimes entire companies and even industries around the world.
Led by Kevin J. Clancy, Ph. D., and Peter C. Krieg, their marketing consulting teams take a scientific approach to marketing strategy development, planning, and implementation, employing research-driven marketing consulting tools and proprietary models to dramatically improve business performance for their clients. They have pioneered significant innovations in marketing consulting and apply their state-of-the-science thinking to all of our marketing consulting engagements.
Seven books written by the firm's principals describe their marketing consulting work and the transformational effect of fact-based marketing decision-making. Copernicus Marketing Consulting has many intellectual properties that differentiate their work and offer significant benefits to clients.
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