Marketing Effectiveness Analysis
We analyze the performance of an organization's marketing outfit under three platforms,
1. Communication effectiveness
2. Complementing Internal Processes
3. Customer Retention
• How well the company chooses its communication channels?
• Are they integrated?
• Are the proposition messages consistent?
• Do they communicate the organizational values and image?
• Do they contain a call to action?
• Are all the response channels/mechanisms utilized?
• Are all customer touch points equipped to handle responses?
• Are all the internal processes aligned to take a prospect through acquisition process?
• Do you have Call center/customer service initiatives to support
the satisfactory resolution of enquiries/complaints?
• Are the internal protocols laid out?
• Senior management buy-in?
• Is there a senior authority to champion the CRM initiatives?
3. Customer Retention
• Any retention tactics/strategies in place?
• Is it part of the management's agenda?
• Are your retention programs efficient?
• Improvement in the retention figures/profits?
Based on the above mentioned general parameters & also industry-specific parameters, we diagnose the current position of the relationship marketing performance of your organization.
Apart from this, we also administer the following surveys to ascertain the existing situation of an organization based on where it aims to reach.
These initials steps towards analyzing the current performance will benefit both your organization and ours by providing the direction of future remedial actions.
To know more about how you can benefit from our services,
talk to us today
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