Marketing Value Chain

This is a proprietary model developed over many years experience by the True IM team. It models how appropriate marketing actions and communications, supported by the organization leads to marketing profitability.

If your marketing is not delivering in terms of profitability it is likely that one or more parts of the model are either not functioning correctly, or are missing completely.

We can help you.

Find new customers or help you sell more products & services to existing ones

Finding new customers
You need to find and acquire customers who have the potential to be your most profitable. We work with you to create integrated campaigns and programmes that get you the customers you need to meet your targets and business goals this year and in future years.

Turning more enquiries into customers or purchases
Each prospect or opportunity is hard won, against competitors with your marketing and sales spend. How you turn enquiries into sales is one of the main drivers of your business success. Fine-tune it with our help. Shorten sales cycles, accelerate earnings and keep your sales lead pipelines filled.

Make your customers advocates for your business
Significant business comes from your existing customers and the people they recommend you to. We can help you create ongoing programmes to sell them more products or find other ways to increase how much they spend with you. By meeting their needs, recognising them, including how much they are worth your customers will be the best sales and marketing unit you have.

Alliances for increased profits
Finding the right partners and utilising their brands and services can not only reinforce your own brand but also provide customers with tangible reasons for buying your products and services versus your competitors. Partners may also provide marketing budget contribution, stretching your own marketing dollars.

Regaining lost customers
Sometimes good customers leave to do business with other organizations. You satisfied them once and with the right approach can satisfy them again and win their business back

When and how to communicate with customers
The use of multiple means of communication with customers and capturing their responses can increase sales to new levels. We can help you select, refine and improve your communication programmes to sell more products and services, successfully.

The moment of Truth
You cannot manage what you cannot measure. We evaluate customer and marketing performance to maximize your all round performance.