Relationship Marketing Effectiveness Survey
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Fill in the below form and press submit. We will get back to you shortly with a brief analysis of your current relationship marketing situation.

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1. What proportion of your marketing spend is geared towards direct response advertising?
0%
1% - 5%
6% - 10%
10% +
Not sure

2. How often do you use response mechanisms in your above the line campaigns?
Regularly
Occasionally
Never

3. When you use direct response advertising can you accurately track the conversion of leads to sales?
Yes
No

4. Do you test your campaigns?
Yes
Sometimes
Never

5. Do you have control/sample groups to measure campaign uplift in performance?
Yes
Sometimes
Never

6. How do you evaluate the success of marketing campaigns?
By response rates
Incremental sales
Return on Investment
Not at all

7. Can you identify your top 20% of your customers?
Yes
No

8. Do you know how many of your top customers you lose to competitors each month?
Yes
No

9. Do you provide differential service depending on the value of a customer?
Yes
No

10. Do you have a communication map to develop the relationship with each new customer?
Yes
No

11. How important is cross selling to you?
Very
Somewhat
Not at all

12. What is your cross sell ratio?
1
1.1 - 1.5
1.6 - 2
2.1 - 3
Greater than 3
Don't know

13. Can you view a complete customer relationship through your IT infrastructure?
Yes
No

14. Do you personalize your customer communications?
Yes
No

15. Do you record and track customer complaints and their resolution?
Yes
No

16. Do you have a loyalty programme in place?
Yes
No

17. If Yes - has it increased average spend per member?
Yes
No

18. If you are not running a loyalty programme yet, when are you planning to have one?
Within the next 6 months
Within 6 - 12 months
No plans
Not applicable in my business

19. Do you analyze your customer data?
Yes
No
Thinking about it
Not applicable in my business

20. Do you maintain active customer segmentation?
Yes
No
Thinking about it
Not applicable in my business

21. Are all your front line staffs (sales reps, call center agents) involved and informed about every campaign?
Yes
No

22. Do you have a call center (in-house/outsourced)?
Yes
No

23. If no, when do you plan to have one?
Within the next 6 months
Within 6 - 12 months
No plans yet
Not applicable in my business

24. Are your employees trained in customer-oriented marketing practices?
Yes
No

25. If no, when do you plan to do it?
Within the next 6 months
Within 6 - 12 months
No plans yet