True Integrated Marketing has recently established itself in Dubai Media City – the Middle East's regional hub for marketing and media services.

Our journey to realization has been many years in the making. Many of our team members have over 14 years experience in Customer Relationship Management and marketing strategy development and execution. We gained our apprenticeships and experience by working in line-management jobs, consulting with top 5 consultancies and working in the advertising industry

We are dedicated to making marketing both more measurable (“you cannot manage what you cannot measure” – Peter Drucker) AND more profitable. We believe wholeheartedly that sustainable long-term profitable growth can only come from your customers.

A key differentiator is that we offer marketing solutions that encompass not only strategic thought, but also practical implementation, either in-house or by using outsourced services from carefully selected partners. We think you should enjoy the benefits of marketing success in weeks and months not years.

We have off-the shelf products and services that can be used to develop your customer relationships, gaining more share of their wallets and ultimately their loyalty and advocacy.

We are pioneers of old fashioned virtues, holding strong to the belief - truly look after your customers and they will look after you.

We engineer marketing value through proven dialogue and relationship building techniques – because true, integrated marketing demands that you link your customers to your organization in a consistent and continuous brand experience.

Our clients recognize our unique ways of working from ideas that generate results to implementations that rapidly deliver benefits. They believe in a long-term partnership and are willing to share their aspirations, brands and customers with True IM.

We are driven not by what generates the most income for us but by what will work best for you.

Michael Walters
Managing Director, True Integrated marketing FZ LLC

Michael has more than 25 years experience in senior marketing positions within financial institutions including Chase Manhattan Bank and Royal Bank of Canada. In 1991 he embarked on a career in consultancy and began specializing in what became known as Customer Relationship Marketing (CRM). He was engaged by KPMG to work with a number of their clients on CRM assignments. For the past 5 years he has worked in the Middle East with Saatchi and Saatchi and Prima-Facia Marketing working with blue-chip clients including Visa International and ABN Amro Bank.

He passionately believes that organizations need to become more customer-centric if they are to create real loyalty with customers and become more profitable. Effective marketing needs to support this by being more integrated to create a consistent brand/consumer experience, with campaign measurability and profitability being the foundations for success.

July 08 2007- GCCRM strives to help companies create effective customer experience. Since 2001, GCCRM develops customer value and customer experience management methodologies and tools, including the Branded CEM Method and the experience-centric X-VOC research.
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July 22 2006 - True Integrated Marketing is proud to announce an exclusive partnership with Verweyen Consulting